POLITIX ‘The Gentle Man’ Campaign Launch: A Premium AV Solution for Australian Menswear
POLITIX, one of Australia’s leading menswear brands, recently unveiled their bold new campaign, ‘The Gentle Man’, with an exclusive event in the heart of Melbourne. This sophisticated launch not only celebrated refined masculinity and modern style, but also marked the debut of Dacre Montgomery—famed for his role in Stranger Things—as the brand’s ambassador. Montgomery’s live, on-stage interview was a highlight of the evening and reached a broader audience through professional live streaming.
The Client’s Vision: Modern, Refined, and Immersive
For the campaign launch, POLITIX required a full-service AV partner capable of delivering a seamless, high-end experience. The event needed to balance minimal, striking aesthetics and technical excellence to reflect the POLITIX brand—both in-person and online.
The brief focused on three essential objectives:
- Staging that embodies the brand’s minimal yet impactful visual style
- Crystal-clear audio for speeches and the live interview with Dacre Montgomery
- Live streaming designed to amplify the event across all social platforms in real time
Every element, from lighting to sound to streaming, had to align with POLITIX’s premium identity. The expectation was for flawless technical delivery and a visually compelling setting that would impress both in-person guests and digital viewers.
LIDA AV Delivers a Tailored AV Solution
To meet these ambitions, LIDA AV was engaged to design, supply, and manage all aspects of the event’s audio visual requirements. From staging and lighting to sound and streaming, the execution was precise and brand-aligned.
Staging: Minimalist Impact and Seamless Execution
The event’s staging featured a custom-designed, minimalist stage rendered in neutral tones and accented by sharp, modern lighting. This compact, clean footprint allowed POLITIX’s branding and visual displays to take centre stage, while elegant rigging and efficient setup ensured seamless transitions within the venue’s constraints.
- Custom minimalist stage design with strategic lighting accents
- Streamlined setup and pack-down to suit the venue’s requirements
- Elegant rigging solutions that enhanced the overall look and feel
Sound: Crystal-Clear Audio for Every Guest
For the on-stage interview and guest speeches, crystal-clear audio was essential. LIDA AV deployed a premium PA system, ensuring rich, even sound throughout the venue. Wireless handheld microphones and lapel mics were used for flexibility and clarity, all managed by a dedicated audio technician for flawless delivery.
- Premium PA system for consistent venue coverage
- Wireless handheld microphones and lapel mics for speakers and interviews
- Experienced audio technician overseeing sound production
Live Streaming: Professional Production for a Digital Audience
To maximize reach, the event was streamed live using multi-camera streaming and real-time editing. Close-ups captured the action during the Q&A with Dacre Montgomery, while seamless integration with POLITIX’s social media platforms ensured a dynamic, professional broadcast to viewers nationwide.
- Multi-camera coverage for dynamic perspective
- Real-time switching and editing for high production value
- Seamless social media integration for maximum audience reach
Results: A Seamless, Stylish, and Impactful Campaign Launch
The result was an event that delivered on every front—visually, technically, and emotionally. Over 100 in-person attendees, including media, influencers, and fashion insiders, experienced a flawless evening. The entire event ran without a single technical disruption, ensuring every detail supported the campaign’s premium positioning and the POLITIX brand’s reputation for excellence.
- 100+ guests from the fashion industry and media
- Zero technical disruptions throughout the evening
- High-impact brand storytelling both in person and online
The LIDA AV team worked closely with POLITIX’s creative and production divisions to ensure every aspect of the AV setup elevated the campaign launch. This collaboration demonstrates how expert audio solutions, lighting setups, and visual displays can transform an event into a memorable brand experience.
Bring Your Brand Story to Life with LIDA AV
Campaign launches are more than just events—they’re a statement. With LIDA AV, your brand message is delivered clearly, confidently, and in style. Contact us to discover how we can support your next campaign or brand experience with tailored AV solutions that make an impact.
Ready to elevate your next campaign? Contact Lida Audio Visual today.
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